¡Hola! I am Itziar San Vicente,
a Strategic Designer based in Madrid
Hi! I am Itziar, co-founder of Muak Studio, where I work as a Strategic designer in projects that I truly believe in.
With 20 years of experience (Damn, I am getting older!), I have worked as an Art Director, Graphic & Web Designer, Illustrator, Editorial Designer, Entrepreneur, Freelance and Heavy pinner (I even had dinner once with Evan Sharp, cofounder of Pinterest! #truestory)… In each work I have learnt to understand the needs of the client and users, to be practical, resolutive and to deliver the best possible work. I now realize this experience has prepared me to be a better and more complete designer, being able to adapt to new situations and to emphatize truly with every project I work in.
Design Thinking was a revolution in the way I understand work. I have not stopped applying it in all projects since then. UX Research, psychology, art, visual thinking, tech, design, accesibility, creativity, user centered design, prototyping and testing are among the tools I use on a daily basis to carry out projects.
I also love to teach at Upgrade Hub, Ironhack, CICE, Arte Diez, Loom House, Team Labs and School Up.
My specialties are Strategic Design, UX Research, UX Design, and Branding. Always looking for more challenges!
For more info, please find me at Linkedin.